# Octave Help Center > Official documentation and guides for Octave — the GTM context layer for B2B sales and marketing teams. Octave structures your go-to-market strategy into a queryable knowledge base that powers AI agents, sequences, and integrations across your entire stack. > Main product site: https://www.octavehq.com > App: https://app.octavehq.com ## Core Concepts - [What is Octave?](https://learn.octavehq.com/#what-is-octave): Octave is a structured GTM knowledge base — a schema layer that gives every AI agent, workflow, and sales tool real-time access to your go-to-market strategy, personas, segments, and messaging. - [Set Up Your Workspace](https://learn.octavehq.com/#section-1): How to configure your Octave workspace — defining what you sell, who you sell to, and how you position it. - [Build Your Knowledge Base (Library)](https://learn.octavehq.com/#section-2): The Library is Octave's memory. Everything the platform knows about your business lives here — personas, segments, offerings, proof points, brand voice, and styles. ## Strategy: Motions - [Build Your Strategy with Motions](https://learn.octavehq.com/#section-3): Motions combine an offering with a motion type to generate a full ICP matrix — personas crossed with segments — with tailored narratives for each cell. - [Creating a Motion](https://learn.octavehq.com/#motions-create): Step-by-step guide to creating a new Motion in Octave. - [ICP Matrix](https://learn.octavehq.com/#motions-matrix): The ICP Matrix is a persona x segment grid that ensures full coverage across your addressable market. Each cell contains a full narrative: overview, landscape, talking points, pains, benefits, and methodology stages. Includes the Learning Loop — how narratives update based on Library changes and engagement signals. - [Motion Playbooks](https://learn.octavehq.com/#motions-playbooks): Playbooks are themed overlays on the ICP Matrix. Types include Default, Thematic, Milestone, Account, and Competitive. - [Connecting Motions to Agents](https://learn.octavehq.com/#motions-agents): How agents use Motions and Playbooks to generate messaging at runtime. ## Agents - [Deploy Agents (Overview)](https://learn.octavehq.com/#section-4): Overview of all six Octave agents and when to use each. - [Prospector Agent](https://learn.octavehq.com/#agent-prospector): Finds new leads that match your target criteria from a list of companies. - [Enrichment Agent](https://learn.octavehq.com/#agent-enrich): Performs deep research on a person or company to give downstream messaging richer context. - [Qualification Agent](https://learn.octavehq.com/#agent-qualify): Scores and prioritizes leads against company, persona, playbook, or segment criteria. - [Sequence Agent](https://learn.octavehq.com/#agent-sequence): Creates personalized outbound, inbound, or warm follow-up sequences. Includes Training Examples, Writing Styles, and Smart CTAs. - [Runtime Context](https://learn.octavehq.com/#runtime-context): How to pass dynamic, per-target information to agents at runtime for hyper-personalized outputs. - [Content Agent](https://learn.octavehq.com/#agent-content): A flexible agent for creating any messaging or asset type grounded in your Library. - [Call Prep Agent](https://learn.octavehq.com/#agent-callprep): Generates six-section call briefs — account overview, stakeholder map, talking points, objection handlers, discovery questions, and custom task output. ## Integrations & MCP - [Connect Octave Everywhere (MCP Overview)](https://learn.octavehq.com/#section-5): Octave exposes an MCP server that connects to Claude Desktop, Claude Code, Cursor, and other MCP-compatible clients. - [What You Can Do with MCP](https://learn.octavehq.com/#mcp-capabilities): Build your Library conversationally, run agents from your IDE, research prospects mid-workflow, and generate content without leaving your editor. - [Skills Library](https://learn.octavehq.com/#mcp-skills): Pre-built skills that extend what Octave's MCP server can do inside Claude and other AI tools. - [Connect Your Stack (Integrations Hub)](https://learn.octavehq.com/#section-6): Overview of all integration layers — orchestrators, execution tools, and MCP connections. - [Orchestrator Integrations](https://learn.octavehq.com/#stack-orchestrators): Connecting Octave to workflow orchestrators (n8n, Zapier, Clay, etc.). - [Execution Tool Integrations](https://learn.octavehq.com/#stack-execution): Connecting Octave to outbound execution tools (Salesloft, Outreach, Apollo, etc.). - [MCP Connections](https://learn.octavehq.com/#stack-mcp): Detailed MCP setup and connection guide. ## Analytics & Optimization - [Make It Smarter (Overview)](https://learn.octavehq.com/#section-7): How to use feedback signals to improve Octave's outputs over time. - [Activity Feed](https://learn.octavehq.com/#activity-feed): Captures agent runs, outputs, and engagement events. Surfaces suggested Library updates. - [GTM Explorer](https://learn.octavehq.com/#gtm-explorer): AI-powered reporting on pipeline, persona performance, and messaging effectiveness. Supports custom natural-language questions. ## Resources & Case Studies - [WorkSpan Case Study](https://learn.octavehq.com/resources/customer-stories/workspan-case-study): How WorkSpan's SVP of Marketing deployed Octave as a shared GTM context layer across their full AI stack after two years of failed AI rollouts. - [Best-in-Class Setup Guide](https://learn.octavehq.com/resources/best-in-class-setup): Recommended configuration patterns for getting maximum value from Octave. - [Rolling Out MCP: Complete Guide](https://learn.octavehq.com/resources/mcp-team-rollout): How to roll out Octave's MCP integration across a GTM team, plus the full Plugin Skills directory (all 36 /octave: commands) and an FAQ. - [Motions Rollout Guide](https://learn.octavehq.com/resources/motions-rollout): How to deploy the Motions feature across a sales team. - [Gong Integration Setup Guide](https://learn.octavehq.com/resources/integrations/gong): Step-by-step guide to connecting Gong to Octave via an automation rule and webhook so call recordings feed into your GTM context layer.